Conversion optimization A brief guide to onboarding emails Email is one of the most powerful tools in any marketer's toolbox, as long as one uses it right. For B2C and B2B alike, it is one of the more
Conversion optimization Automating website analytics with R – part 2 In the last article, we learned to pull Google Analytics data via API in R and then make it into readable charts that let us get a summary-level view of
Conversion optimization Automating website analytics with R – part 1 One of the CRO tasks you get to do often is landing page analysis. Be it for the new clients that want an audit or an established one that plans
Conversion optimization How to make sure you’re not jeopardizing your split-testing Too often than not, companies are eager to jump into split-testing as soon as possible, but most of them do not do proper analytics setup. By doing this, they are
Conversion optimization Why CRO isn’t about the conversion rate Yup, you read it right – I'm going to tell you that CRO isn't actually CRO. Rather, it's HBUTC, cleverly disguised behind the 3-letter-buzzword. So bear with me for a couple
