Email is one of the most powerful tools in any marketer's toolbox, as long as one uses it right. For B2C and B2B alike, it is one of the more familiar and tried communications methods. One of my SaaS clients needed help with their onboarding emails, and this article is…
In the last article, we learned to pull Google Analytics data via API in R and then make it into readable charts that let us get a summary-level view of the channel performance. Today, to continue the exploratory analysis theme, we are going to take this further by looking for…
One of the CRO tasks you get to do often is landing page analysis. Be it for the new clients that want an audit or an established one that plans a redesign or launches a new funnel, it falls onto the CRO team’s plate to go through the pages,…
Too often than not, companies are eager to jump into split-testing as soon as possible, but most of them do not do proper analytics setup. By doing this, they are shooting themselves in the foot – no analytics setup means there’s no proper gauge to show if the experiment you’…
Yup, you read it right – I'm going to tell you that CRO isn't actually CRO. Rather, it's HBUTC, cleverly disguised behind the 3-letter-buzzword. So bear with me for a couple of minutes to see what CRO really is – or at least should be – about. The origins of CRO Historically, most…